Breakthroughs in connection, sustainable tourism development

Culture - Tourism

With the spirit of innovation, creativity and acceleration, Phu Yen province has been gradually affirming its position as an attractive and friendly destination in the hearts of tourists. The first 6 months of 2025 recorded impressive figures in terms of tourism growth, effectiveness in promotion and connection between localities and businesses.

‘Vietnam is calling’: Social media videos give boost to Vietnamese tourism

Culture - Tourism

Over the past week, vibrant videos tagged ‘Vietnam is calling’ have gone viral on TikTok, Instagram and Facebook, sparking a global travel craze. From Europe to Asia, vloggers and young travellers are joining the trend by booking trips to Vietnam, all sharing the same message - ‘Vietnam is calling and I’m ready to go’ - and fuelling a surge in international interest.

Phu Yen taps craft village tourism to revive Quang Duc pottery

Culture - Tourism

Quang Duc ancient ceramics are among Phu Yen’s most notable cultural heritages. The south-central province has hosted seminars, exhibitions, and research projects to fully assess their value and propose preservation and tourism development strategies linked to traditional craft villages.

Efforts made in digitising traditional arts to attract youth

Culture - Tourism

The preservation and promotion of traditional cultural and artistic heritage is no longer confined to museums or theater stages. Instead, a new trend is shaping the future of culture: digitising heritage which means “packaging" traditional values by using technology to retell them in ways that the youth want to hear, engage with, and share.

In the heart of Belgium’s Brussels, a modest yet heartfelt symposium became a symbol of cultural pride, unfolding Vietnam’s “pho” and the Vietnamese culinary map in Europe.

With ambitious goals and a clear roadmap, the plan not only affirms the province’s aspiration to make tourism a spearhead economic sector but also lays a solid foundation for sustainable development - harmoniously integrated with nature and local communities.

Amidst the vast expanse of waves and the rustling casuarina groves, Mai Nha Islet (located in An HoaHai Commune, Tuy An District) rises like a giant rooftop nestled in the sea. Setting foot on the island, one is greeted by a world apart - pristine, tranquil, and strikingly unfamiliar, evoking a sense of awe and wonder.

Lang Son Geopark of Vietnam has been officially recognised as a UNESCO Global Geopark, alongside 15 others worldwide, at a special certificate presentation ceremony held in Paris on June 2.