Vietnamese culture promoted at multicultural festival in Germany

Culture - Tourism

Huong Viet magazine and the Vietnam - Germany Association in Schwaben co-organised a special cultural programme titled “Huong sac Viet” (The Essence and Colours of Vietnam) on June 28-29 as part of Sommerfest, the largest multicultural festival in Augsburg city, Bavaria state, Germany.

Vietnam promotes tourism in Czech Republic

Culture - Tourism

A Vietnam tourism promotion event, part of the "Vietnam Tourism Roadshow in Europe," was held in Prague, the Czech Republic, drawing attention from local travel businesses, media, and partners.

Breakthroughs in connection, sustainable tourism development

Culture - Tourism

With the spirit of innovation, creativity and acceleration, Phu Yen province has been gradually affirming its position as an attractive and friendly destination in the hearts of tourists. The first 6 months of 2025 recorded impressive figures in terms of tourism growth, effectiveness in promotion and connection between localities and businesses.

‘Vietnam is calling’: Social media videos give boost to Vietnamese tourism

Culture - Tourism

Over the past week, vibrant videos tagged ‘Vietnam is calling’ have gone viral on TikTok, Instagram and Facebook, sparking a global travel craze. From Europe to Asia, vloggers and young travellers are joining the trend by booking trips to Vietnam, all sharing the same message - ‘Vietnam is calling and I’m ready to go’ - and fuelling a surge in international interest.

Quang Duc ancient ceramics are among Phu Yen’s most notable cultural heritages. The south-central province has hosted seminars, exhibitions, and research projects to fully assess their value and propose preservation and tourism development strategies linked to traditional craft villages.

The preservation and promotion of traditional cultural and artistic heritage is no longer confined to museums or theater stages. Instead, a new trend is shaping the future of culture: digitising heritage which means “packaging" traditional values by using technology to retell them in ways that the youth want to hear, engage with, and share.

In the heart of Belgium’s Brussels, a modest yet heartfelt symposium became a symbol of cultural pride, unfolding Vietnam’s “pho” and the Vietnamese culinary map in Europe.

With ambitious goals and a clear roadmap, the plan not only affirms the province’s aspiration to make tourism a spearhead economic sector but also lays a solid foundation for sustainable development - harmoniously integrated with nature and local communities.