Cooperatives directly purchase agricultural products, creating jobs for their members. Cooperatives indirectly accompany to help increase consumption capacity in the market. Through the cooperative's channel, products of members and other businesses and households are promoted for trade.

Ms. Cao Xuan Thu Van, President of the Vietnam Cooperative Alliance (wearing Ao Dai), Mr. Dinh Hong Thai, Vice President of the Vietnam Cooperative Alliance (far right) and Mr. Nguyen Lam Thanh, Director of TikTok Vietnam (second from right) visiting the booth introducing OCOP products of cooperatives from Phu Yen province at the trade promotion fair of the collective economy and cooperative areas in Bac Lieu province in 2025

Hoa Xuan Tay 1 General Agricultural Service Cooperative (Hoa Xuan Tay 1 Cooperative) in Dong Hoa town has just conducted a survey in Ninh Ich commune, Ninh Hoa town (Khanh Hoa province) to guide Ninh Ich Agricultural and Service Cooperative during the process of treating soil to grow lotus on an area of 5 hectares. In particular, Hoa Xuan Tay 1 Cooperative supplies high-yield lotus seeds (lotus specialized for seeds) and provides technical guidance to ensure that crops grow well on local land, which is one of many activities to diversify crop varieties to increase the consumption of local agricultural products of Hoa Xuan Tay 1 Cooperative.

Mr. Huynh Van Bao, Director of the Cooperative, said: The Cooperative does not consume lotus products for the people but researches to produce many different types of lotus varieties according to market demand to help people easily consume. During the recent times, in addition to the traditional local pink lotus variety, the Cooperative has produced more specialized lotus varieties (with double-leaf flowers) and high-yield lotus varieties specializing in seeds. The Cooperative has supplied lotus varieties to the Vietnam Cooperative Alliance to plant in the lotus garden of the Cooperative with Uncle Ho project and sold varieties to many other units and individuals. Since the beginning of 2025, the Cooperative has cooperated to supply high-yield lotus varieties to Ninh Ich Agricultural and Service Cooperative.

“The entire lotus plant, from leaves, calyxes to tubers and stems, has economic value and is even more valuable now that it has become an ingredient for Oriental medicine, food, cosmetics and scarves. For the people in the sector, lotus seeds are still the easiest to consume, so spreading the super-seed lotus variety in the fields will help people achieve the best economic value,” Mr. Bao added.

Hoa Thanh General Agricultural Service Cooperative (Dong Hoa town) can purchase 100% of the quality rice after harvest for the people. However, over the past 2 years, the people have been able to consume it themselves. The cooperative as well as businesses and enterprises are just one of the channels for the people to choose.

This shows that the output of rice consumption for the people is no longer a big problem as it used to be many years ago. According to Mr. Pham Duc Hau, Director of the Cooperative, after a long time implementing the programs for household varieties, high-quality rice, etc., the people have proactively produced linked with the purpose of consumption. That is, households that decide to sell rice to make rice flour (rice paper, pancakes, etc.), households that sell rice to produce high-quality rice, depending on the purpose, will find suitable rice varieties to sow right from the beginning of the crop.

During the past 3 years, in addition to departments and branches, the Cooperative Union system has also been an active channel to support trade promotion for cooperatives. According to the Provincial Cooperative Union, in the past year, the unit brought from 30 to 50 product turns of cooperatives to participate in trade promotion fairs organized by the Vietnam Cooperative Union in Hanoi, Ho Chi Minh City, Binh Dinh, Da Nang, etc. At the same time, at conferences and seminars organized or jointly organized by the union, there is also an area for introducing the cooperatives products.

On the other hand, to find more markets for collective economic units, the Provincial Cooperative Union has signed cooperation agreements with the Cooperative Unions of 10 provinces and cities in the region. From here, products of cooperatives in Phu Yen province are facilitated to be present in the markets of other provinces and are guided to improve the quality of designs, packaging, labels, apply high technology in production, digital transformation, build geographical indications for products, certify VietGAP and OCOP product quality standards, etc.