Since July 1st, 2025, Phu Yen province is with Dak Lak province to become the large (new) Dak Lak province, with both sea and forest, opening up a new development future for tourism.
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| Phu Yen Tourism Association presenting a photo of Nghinh Phong tower to the Department of Culture, Sports and Tourism and Dak Lak Tourism Association |
On one side is the South Central Coastal strip with clear blue bays, fine white sand beaches, rich seafood and unique coastal culture. On the other side is the majestic red basalt plateau, gong festivals, primeval forests, rapids and rare flora and fauna, etc. The contrast is not only a complementary advantage, but also a source of inspiration for forming unique and diverse “sea - forest” tourism products.
Ms. Nguyen Thi Phuong Hieu, Deputy Director of Dak Lak Provincial Department of Culture,Sports and Tourism: Promoting the role of connection and market orientation
The tourism connection between the two provinces of Phu Yen and Dak Lak - one with sea, the other with forest - is opening up opportunities for strong development in the context of regional linkage and the policy of merging provinces. With more than 189km of Phu Yen's coastline and the ecosystem of primeval forests, waterfalls, and unique cultural villages of Dak Lak is an opportunity to build unique and attractive sea and forest tourism products that cannot be found anywhere else.
The tourism association plays a very important role in connecting businesses, orienting the market, and proposing effective linkage models. Promoting the role of the association in the current period needs to focus on the following aspects: Promoting the development of inter-regional tourism products: from sea to forest, from downstream to upstream. Each product needs designing according to the value chain of experience, connecting transportation, accommodation, cuisine and culture in a smooth and scientific manner;improving the quality of tourism services: through human resource training, vocational skills training, digital transformation and standardization of service criteria. The association needs to act as a bridge between managers, businesses and the community, thereby creating truly professional, friendly and regionally characteristic products;promoting the common image of the sea - forest under a unified tourism brand. This is the time to create a large communication campaign to exploit highlights and characteristics, which not only attracts domestic tourists but also expands the international market through Indochina tours, sea - plateau corridor tourism routes. We believe that Phu Yen and Dak Lak will unite into one, with the participation of the entire political system, the government apparatus and the tourism association connecting, the tourism business community will make a strong breakthrough, becoming a bright spot in the South Central Coast, the Central Highlands and the entire country.
Mr. Ho Van Tien, Chairman of Phu Yen Tourism Association: Connecting sea and forest, elevating tourism
With just over 4 hours of travel by car from the coastal city of Tuy Hoa to Buon Ma Thuot - the coffee capital of the Central Highlands, on the same journey, visitors can experience two completely different shades of nature: welcoming the sunrise at Mui Dien - where the sun first rises on the mainland of Vietnam, then in the late afternoon, immersing yourself in the great forest, listening to the sound of Dray Nur waterfall and the echoes of gongs echoing from the Ede villages. It is a journey of intersection between the breath of the ocean and the echoes of the great forest, between the salty taste of seafood and a meal of grilled bamboo rice with grilled meat and a jar of rice wine.
The connection does not only help to extend the length of stay of tourists, increase tourism spending, but also opens up the potential for inter-regional cooperation in developing infrastructure, human resources and high-quality tourism products. The tours connecting Phu Yen - Dak Lak will be a bridge to bring international visitors from Tuy Hoa airport to the Central Highlands; at the same time, open the way for Central Highlands tourists to find the sea to relax, explore and heal.
In the new tourism flow, “blue sea - great forest”is no longer two separate worlds, but blending together to create a picture of tourism rich in emotions, full of attraction and promising to become a new development axis of tourism in the South Central Coast and Central Highlands.
Mr. Dang Xuan Thanh, Owner of Thanh Tuyen Souvenirs and Food production facility: Connecting trade, promoting regional specialties and tourism
Connecting trade between Phu Yen and Dak Lak does not only stop at tourism but is also a great opportunity to strongly develop regional specialties. Although it is a coastal province, Phu Yen is the cradle of the famous sun-dried beef dish - a product that has become a popular brand throughout the country. In addition, Phu Yen has a rich source of high-quality seafood at reasonable prices, very suitable for distribution to the Central Highlands provinces and vice versa, distributing the specialties of coffee, cocoa, pepper, honey, and medicinal herbs from Dak Lak to coastal consumers.
Hopefully in the coming time, trade fairs, agricultural markets, and OCOP product introduction points will be held regularly and connected more effectively, thereby helping businesses of the two provinces boost consumption and promote products associated with tourism development.
Regarding tourism activities, Dak Lak possesses great potential to develop types such as eco-tourism, experience, nature exploration, trekking through forests, living with indigenous communities. Destinations such as Serepok river, Dray Nur waterfall, Yok Don national forest, etc. have majestic beauty and are as attractive as famous tourism destinations across the country. When connected with Phu Yen sea tours, it will create an impressive, attractive and different sea - forest journey chain.
